'Strategic reset' of Steam Packet's fare system

Children to travel for free

The Steam Packet Company has announced a ‘strategic reset’ of its fare system as part of efforts to make ferry travel more affordable, accessible and transparent.

It says the measures show it’s committed to listening to passenger feedback and improving the service to provide customers with an affordable, reliable and high-quality service.

From 24 October, when the publication of the 2025/6 schedule is published, the following will be in place:

• 10 percent reduction in ‘Flexi’ fares – excluding TT all standard 'Flexi' fare prices will be discounted without any inflationary increase added.
• Harmonisation of driven and unaccompanied freight rates – all published meterage rates for driven and unaccompanied freight vehicles will be ‘brought into line’ saving self-propelled freight customers more than 30 percent on current rates.
• Private vans bookable online – these will be at a similar rate to private cars. Vans used for commercial purposes will be required to book through the freight office.
• Extension of published schedule – the schedule will run up to mid-May 2026 to allow people to book further ahead.
• Children to travel for free – all children under 16 will travel for free all year, on all sailings, regardless of ticket type.

Managing Director Brian Thomson said: “This package of measures is the latest step in a pivot into a true ‘customer first’ strategy.

“We are committed to listening to the feedback of our customers - on and off the Island - and trying to shape our services to have the biggest positive impact on the social well-being of the Island as well supporting sustainable economic development.

“We believe these changes will make fares more affordable, accessible and transparent to everyone.”

The Steam Packet says it is continuing to analyse the results of the customer research undertaken over the previous year and expects to release further improvements to its services, offers and customer experience over the course of 2025.