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Hospitality scheme relaunched to encourage footfall

Scheme is part of the LoveIOM Gift Card incentive

A scheme hoping to encourage greater footfall in hospitality venues has been relaunched today.

'Why not weekdays?' is part of the LoveIOM Gift Card incentive by the Department for Enterprise.

Customers to more than 60 participating venues who pay with one of the gift cards from Monday - Thursday will get 25 per cent credit back.

Enterprise Minister Lawrie Hooper says the scheme has been made more user friendly since its introduction this time last year:

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