Packaging workshop to boost product appeal
Isle of Man food businesses are being offered free, expert advice on how to catch the eye of customers in a market place bursting with choice.
Founder and creative director of DNA Brand and Design Peter Greenlees, will give a seminar this autumn, outlining how the right packaging can maximise a product's appeal.
He's a food sector marketing specialist, having worked with household brands including Cadbury, Asda, Heinz and Bird's Eye.
The event on 28 September from 6pm - 8.30pm is being hosted by the Department of Environment, Food and Agriculture at its headquarters in St John's, as part of the Food Matters strategy.
To book a place email food@gov.im
Mr Greenlees last held a workshop for local entrepreneurs in 2014, as a distinct Manx sector began to emerge.
It's now well-established and according to DEFA's food business development manager Andrew Lees, ripe for fresh advice on brand enhancement:
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